The Team – MayoSeitz Media

RAY MAYO
Managing Director

Co-Founder of MayoSeitz Media, Ray oversees the media planning function of the agency and is directly involved in the management of the agency’s accounts. Prior to founding the agency in 1997, Ray was Media Director at two of the Mid-Atlantic’s largest advertising agencies, Earle Palmer Brown/Philadelphia and GKV in Baltimore, MD. He was responsible for over $100MM of media at each agency and was recognized as a leading media professional in the marketplace by the Philadelphia Ad Club in 1996. Ray is a member of the American Association of Advertising Agencies (4As) Mid-Sized Media Directors Committee.

Ray was recognized as one of the key business and civic leaders under the age of 40 by the Philadelphia Business Journal in its annual “40 Under 40″ listing in 2002. A graduate of West Virginia University, Ray currently serves on the Board of the YMCA of Greater Philadelphia and the Philadelphia Council of the 4As. He has also previously served on the Board of Directors of the United Way of Southeastern Pennsylvania.

JON SEITZ
Managing Director

Co-Founder of MayoSeitz Media, Jon is a skilled media professional with both a planning and buying background. Prior to founding MayoSeitz Media, Jon was the Advertising Sales Manager for Rainbow Sports Sales, one of the nation’s largest sports sales organizations where he managed ad sales for PRISM and Sports Channel Philadelphia. In addition to his sales management background, earlier in his career Jon was Media Director of Boyd, Tamney, Cross Advertising and worked at Elkman Advertising as well. Jon serves on the Board of the Philadelphia Ad Club, Marketing Committee of the Settlement Music School as well as the Marketing Committee of the United Way of Greater Philadelphia and Southern New Jersey.

Jon also serves on the Local TV and Radio advisory committee of the American Association of Advertising Agencies (4As). Jon is a graduate of the Annenberg School of the University of Pennsylvania and enjoys skydiving on the weekends with his dog.

MARY TYRRELL
EVP, Chief Media and Operations Officer

Mary has been a core part of the MayoSeitz Media team since 2001 when she joined MayoSeitz Media. Her expertise in research-driven planning, as well as her steady, focused demeanor, has made Mary a tremendous asset to the agency and its clients.

In her role of Executive Vice President, Mary leads the agency by overseeing the media product on several accounts and developing the media strategy on some of the agency’s largest accounts including Trex and Visit Philadelphia. She has extensive experience across multiple categories including tourism, education, home and food. Mary is a graduate of Syracuse University’s prestigious S.I. Newhouse School of Public Communications.

ADAM YANSICK
SVP, Director of Media & Analytics

Adam recently rejoined MayoSeitz Media in January of 2018. Adam was previously with the agency from 2000-2014 leading major accounts such as Hershey Entertainment & Resorts, The Philadelphia Phillies, Subway Restaurants, Visit Philadelphia, and Penn Medicine. During his time away from the agency, he worked for Comcast Spotlight as the Director of Research where he helped develop ways to use set top box data in targeting niche audiences. He also worked at Clear Channel Outdoor as Regional Marketing Leader for the Northeast Region, working closely with mobile data to understand audiences exposed to specific OOH locations.

Adam is a graduate from Stockton University. He resides in Riverton, NJ with his wife and two kids.

JESSICA ROSENTHAL
VP, Director of Video & Audio

Jessica joined MayoSeitz Media in 2001 as a Media Buyer and has progressed to the Vice President Director, Broadcast of the broadcast department. Under her leadership, MayoSeitz Media provides the highest value to its clients. She started her media career in New York City working at Bozell Worldwide. At MayoSeitz Media, Jessica works on several high profile accounts such as Visit Philadelphia, Trex, and others negotiating a combination of network cable, network radio, spot radio and spot television as well as digital platforms.

Jessica is a graduate of The Ohio State University and lives with her family in Maple Glen, PA.

OUR CORE VALUES

Collaboration

Success is built on relationships. We gain energy when we are all working together to achieve the same goals. We believe in the strength of the collective and doing better together.

Innovation

We provide inventive solutions that embrace change for better outcomes. We encourage opportunities for creative and entrepreneurial thinking. We strive to always anticipate, adapt to, and drive change.

Leadership

Be the one others choose to follow, setting the pace by expectations and example. Facilitate frequent and consistent communication within and across functions. Dare people to be different, and challenge them to create something unique.

Integrity

We hold ourselves to the highest operational, compliance, and ethical standards. We understand, adhere to, and respect industry requirements. We always extend professional courtesy and respect in all of our business dealings.

Commitment

We focus on meeting or exceeding expectations, providing superior service always. We are passionate about solving complex problems through our tenacity and drive. We are on a relentless quest to understand and satisfy the needs of our customers.

Leadership Team

RAY MAYO
Managing Director

JON SEITZ
Managing Director

MARY TYRRELL
EVP, Chief Media and Operations Officer

ADAM YANSICK
SVP, Director of Media & Analytics

JESSICA ROSENTHAL
VP, Director of Video & Audio

OUR CORE VALUES

Company

News

Leadership Team

RAY MAYO Managing Director

JON SEITZ Managing Director

MARY TYRRELL EVP, Chief Media and Operations Officer

ADAM YANSICK SVP, Director of Media & Analytics

JESSICA ROSENTHAL VP, Director of Video & Audio

OUR CORE VALUES

Company

News

RAY MAYO
Managing Director

JON SEITZ
Managing Director

MARY TYRRELL
EVP, Chief Media and Operations Officer

ADAM YANSICK
SVP, Director of Media & Analytics

JESSICA ROSENTHAL
VP, Director of Video & Audio