By: Lonny Strum

This is a special MayoSeitz Media Monitor. Our Monitor has been the agency’s vehicle for examining trends in the media industry for 10 years. Monitor topics generally shy away from agency marketing as there are other venues for that. The agency has also allowed me to byline this Monitor which is atypical as well. Today an exception is being made, and for a very good reason.

Earlier this week, Ray Mayo received the “Good Scout” award from the Cradle of Liberty Council of Boy Scouts of America. We are very proud. The award is given annually to a Communications Industry leader and Ray was selected as this year’s honoree.  Ray was recognized at their annual Gala of more than 500 people in Philadelphia and I was asked to introduce him.  We have a long personal and business relationship, and I was honored to do so.

The Communications Industry Good Scout Award is given to those who demonstrate extraordinary leadership, integrity, and community involvement. Ray is a worthy recipient and has always represented the agency and industry at the highest level. The Scouts chose well.

My relationship with Ray dates back 25 years to Earle Palmer Brown where Ray joined in June 1989 as a young media planner. Ray’s career advanced quickly and was named its Media Director in 1995 at the age of 32. Ray and his business partner, Jon Seitz, subsequently formed MayoSeitz Media in 1997, and I have had a continual consulting relationship with the agency from its early days.  Under Ray and Jon’s leadership the agency has grown to become one of the largest independent media agencies in the U.S. and was named of the INC 5000 fastest growing companies in 2013.  MayoSeitz Media is blessed to have a blue chip client roster and a talented staff that is second to none.

As I mentioned in my remarks at the Gala, Ray is more than a good leader. Ray is also:

A good dad

A good brother

A good son

A good husband

A good friend

Ray is a good man. And now he is also a “Good Scout”.

It’s a well-deserved honor. The agency couldn’t be prouder.