The most popular posts on the Media Monitor in 2014 covered a variety of topics. They touch on demographic trends, the latest digital advertising technology, and traditional media:
1) An Introduction To Programmatic Buying
With new buying technology, media agencies will reshape how various ad inventories are purchased and will be able to serve clients more effectively, further advancing both the quality and efficiency of campaign goals. The article reviews the details of real-time bidding and the future of programmatic buying.
2) Inside The Heads Of Today's Millennials
Demographic information on millennials remains popular in 2014, as did this article which reviewed 4 actionable tips to help advertisers connect with this connected generation.
3) Advancements in Digital Billboard Measurement
Digital billboards are becoming increasingly prevalent in the out-of-home space. This article from September reviews recent billboard measurement changes, including how they will provide clarity on how many people are actually seeing billboard ads and keep outdoor companies accountable when selling digital ad space.
Thanks for your readership in 2014! Happy New Year!