This year, the Monitor has covered a variety of topics including marketing innovations, new technologies, emerging social media platforms, consumer trends, and demographic information. To close out the year, we're taking a look back at our top five most popular posts of 2012:
Instead of simply hearing a radio ad on a bus, what if you could smell that ad during your commute? It’s not just an idea- it’s a reality in some parts of the world. Companies are continually innovating new ways to connect with their customers and deliver targeted messaging. Read how brands like Kotex, Dunkin Donuts, Coca Cola, and McDonalds are creating unique consumer experiences.
Auto Hop is a feature from Dish Network embedded in their DVRs which allows viewers to avoid watching commercials on most prime-time network shows. It presents a greater challenge for advertisers because it allows views to avoid commercials more easily than with a DVR. Read more to learn how the service works and why advertisers need to be aware.
The addictive social network Pinterest has continued to grow in 2012. The website describes itself as an online pinboard, allowing users to post and organize images of everything and anything, from fashion trends to interior design ideas to favorite books. Read more to discover how brands are using Pinterest to extend their social reach.
Times have changed, and today there are many steps involved in the path to purchase, and these steps can be forward, backward and lateral. There is no longer a predictable flow and most marketers have no idea at which point purchase decisions are most impacted. Converging forces have empowered consumers to redefine the moment of truth—or what Google has coined the ZMOT (Zero Moment of Truth). Read more to learn how marketers can use the ZMOT to improve shopper marketing.
Millennials are a large and unique generation of adults currently aged approximately 18-30 years old. Pew Internet defines them as confident, self-expressive, liberal, upbeat and open to change. They are more ethnically and racially diverse than older adults, always connected, and on course to become the most educated generation in American history. Read more to learn how marketers can best reach this complex generation.
We look forward to sharing more on the latest in digital marketing, demographic trends, and all that's good in media in 2013. Happy New Year!