4As Places the Consumer at the Forefront of its Annual Conference

The annual AAAA Media Conference and Tradeshow was held last month in New Orleans. While the expected topics of data ownership, privacy concerns and unbundling of media services certainly received mention, a majority of the…

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Buy Now, There's Never Been a Better Time!

Profits are down. Business is horrible. The economy is in the worst shape since the Great Depression. Companies can’t borrow any money. Growth? There is none. Flat is the new goal. Still, spending money on…

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When the Going Gets Tough, the Tough Better Get Accountable

Accountability…it can be a dirty word, especially when there are no clear expectations. But more and more, everyone has to answer to someone. Managers need to show their superiors how marketing dollars are being invested,…

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