Consumers are Talking..Are You in the Conversation

 Social media is the new “cool kid” on the block. It is only natural that savvy marketers feel it necessary to learn more about social media and get in on the action. But how exactly…

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Say Hello to Microsoft’s Bing: The First Decision Engine

Are you tired of just “searching” for information online? If so, Microsoft could have the solution. In June, Microsoft launched Bing, the first decision engine. “Bing is an important first step forward in our long-term…

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Preparing for the Light at the End of the Tunnel

After a brutal period of hearing dire economic news on a daily basis, encouraging signs are starting to appear – the housing market is beginning to see a much needed up-tick; the S&P has climbed…

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Wanted: Creativity in Today's Media World

Historically, media planning focused strictly on the numbers – GRPs, circulation, impressions, clicks. The foundation of every media plan was an advertising reach and frequency and each opportunity was measured by its ability to achieve…

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Twitter Wants to Know..What Are You Doing?

The word “tweet,” once used to describe the chirping sound of a small bird, has evolved into a popular action verb associated with one of the hippest social networking sites on the web today. Twitter…

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Yesterday's Playground is Today's Worldwide Web

Remember the days when children played with their G.I. Joes and Barbie Dolls? Those days have long passed, thanks in part to the amount of new media children are exposed to on a daily basis.…

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4As Places the Consumer at the Forefront of its Annual Conference

The annual AAAA Media Conference and Tradeshow was held last month in New Orleans. While the expected topics of data ownership, privacy concerns and unbundling of media services certainly received mention, a majority of the…

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Buy Now, There's Never Been a Better Time!

Profits are down. Business is horrible. The economy is in the worst shape since the Great Depression. Companies can’t borrow any money. Growth? There is none. Flat is the new goal. Still, spending money on…

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