Like Consumers, the Advertising Industry Gladly Says Goodbye to 2009

U.S. ad spending once again declined in 2009, plunging 14.7% in the first nine months according to TNS Media Intelligence, the sharpest decline since the Great Depression! Luckily, the recession is over by most accounts,…

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DVRs: Changing the Way We Watch TV

Ah, the holidays. A time when people reflect on the year that has passed, the year to come, and the joy experienced from spending time with family and friends, and perhaps some favorite TV shows…

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Television Networks are Desperately Seeking Seinfeld

 Here we are, about mid-way through November sweeps, the time when networks put their best stuff on air so they can win the ratings race and attract the highest audience shares…and ad revenues. This feat…

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Consumers are Talking..Are You in the Conversation

 Social media is the new “cool kid” on the block. It is only natural that savvy marketers feel it necessary to learn more about social media and get in on the action. But how exactly…

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Say Hello to Microsoft’s Bing: The First Decision Engine

Are you tired of just “searching” for information online? If so, Microsoft could have the solution. In June, Microsoft launched Bing, the first decision engine. “Bing is an important first step forward in our long-term…

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Preparing for the Light at the End of the Tunnel

After a brutal period of hearing dire economic news on a daily basis, encouraging signs are starting to appear – the housing market is beginning to see a much needed up-tick; the S&P has climbed…

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Wanted: Creativity in Today's Media World

Historically, media planning focused strictly on the numbers – GRPs, circulation, impressions, clicks. The foundation of every media plan was an advertising reach and frequency and each opportunity was measured by its ability to achieve…

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Twitter Wants to Know..What Are You Doing?

The word “tweet,” once used to describe the chirping sound of a small bird, has evolved into a popular action verb associated with one of the hippest social networking sites on the web today. Twitter…

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