Intel.
Preparing for the Light at the End of the Tunnel
After a brutal period of hearing dire economic news on a daily basis, encouraging signs are starting to appear – the housing market is beginning to see a much needed up-tick; the S&P has climbed…Read More
Aug
18
18
Wanted: Creativity in Today's Media World
Historically, media planning focused strictly on the numbers – GRPs, circulation, impressions, clicks. The foundation of every media plan was an advertising reach and frequency and each opportunity was measured by its ability to achieve…Read More
Jul
17
17
Twitter Wants to Know..What Are You Doing?
The word “tweet,” once used to describe the chirping sound of a small bird, has evolved into a popular action verb associated with one of the hippest social networking sites on the web today. Twitter…Read More
Jun
17
17
Yesterday's Playground is Today's Worldwide Web
Remember the days when children played with their G.I. Joes and Barbie Dolls? Those days have long passed, thanks in part to the amount of new media children are exposed to on a daily basis.…Read More
May
9
9
4As Places the Consumer at the Forefront of its Annual Conference
The annual AAAA Media Conference and Tradeshow was held last month in New Orleans. While the expected topics of data ownership, privacy concerns and unbundling of media services certainly received mention, a majority of the…Read More
Apr
14
14
Buy Now, There's Never Been a Better Time!
Profits are down. Business is horrible. The economy is in the worst shape since the Great Depression. Companies can’t borrow any money. Growth? There is none. Flat is the new goal. Still, spending money on…Read More
Mar
24
24
When the Going Gets Tough, the Tough Better Get Accountable
Accountability…it can be a dirty word, especially when there are no clear expectations. But more and more, everyone has to answer to someone. Managers need to show their superiors how marketing dollars are being invested,…Read More
Feb
13
13