The Power of the Purse: Targeting the 21st Century’s Economic Powerhouse

Women are in the driver’s seat when it comes to the economy. Globally, they control about $20 trillion in annual consumer spending, a figure that may grow as much as 40% in the next five…

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Feb
24

Like Consumers, the Advertising Industry Gladly Says Goodbye to 2009

U.S. ad spending once again declined in 2009, plunging 14.7% in the first nine months according to TNS Media Intelligence, the sharpest decline since the Great Depression! Luckily, the recession is over by most accounts,…

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Jan
12

DVRs: Changing the Way We Watch TV

Ah, the holidays. A time when people reflect on the year that has passed, the year to come, and the joy experienced from spending time with family and friends, and perhaps some favorite TV shows…

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Dec
6

Television Networks are Desperately Seeking Seinfeld

 Here we are, about mid-way through November sweeps, the time when networks put their best stuff on air so they can win the ratings race and attract the highest audience shares…and ad revenues. This feat…

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Nov
13

Consumers are Talking..Are You in the Conversation

 Social media is the new “cool kid” on the block. It is only natural that savvy marketers feel it necessary to learn more about social media and get in on the action. But how exactly…

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Oct
12

Say Hello to Microsoft’s Bing: The First Decision Engine

Are you tired of just “searching” for information online? If so, Microsoft could have the solution. In June, Microsoft launched Bing, the first decision engine. “Bing is an important first step forward in our long-term…

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Sep
25

Preparing for the Light at the End of the Tunnel

After a brutal period of hearing dire economic news on a daily basis, encouraging signs are starting to appear – the housing market is beginning to see a much needed up-tick; the S&P has climbed…

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Aug
18

Wanted: Creativity in Today's Media World

Historically, media planning focused strictly on the numbers – GRPs, circulation, impressions, clicks. The foundation of every media plan was an advertising reach and frequency and each opportunity was measured by its ability to achieve…

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Jul
17