Intel.
The Power of the Purse: Targeting the 21st Century’s Economic Powerhouse
Women are in the driver’s seat when it comes to the economy. Globally, they control about $20 trillion in annual consumer spending, a figure that may grow as much as 40% in the next five…Read More
Feb
24
24
Like Consumers, the Advertising Industry Gladly Says Goodbye to 2009
U.S. ad spending once again declined in 2009, plunging 14.7% in the first nine months according to TNS Media Intelligence, the sharpest decline since the Great Depression! Luckily, the recession is over by most accounts,…Read More
Jan
12
12
DVRs: Changing the Way We Watch TV
Ah, the holidays. A time when people reflect on the year that has passed, the year to come, and the joy experienced from spending time with family and friends, and perhaps some favorite TV shows…Read More
Dec
6
6
Television Networks are Desperately Seeking Seinfeld
Here we are, about mid-way through November sweeps, the time when networks put their best stuff on air so they can win the ratings race and attract the highest audience shares…and ad revenues. This feat…Read More
Nov
13
13
Consumers are Talking..Are You in the Conversation
Social media is the new “cool kid” on the block. It is only natural that savvy marketers feel it necessary to learn more about social media and get in on the action. But how exactly…Read More
Oct
12
12
Say Hello to Microsoft’s Bing: The First Decision Engine
Are you tired of just “searching” for information online? If so, Microsoft could have the solution. In June, Microsoft launched Bing, the first decision engine. “Bing is an important first step forward in our long-term…Read More
Sep
25
25
Preparing for the Light at the End of the Tunnel
After a brutal period of hearing dire economic news on a daily basis, encouraging signs are starting to appear – the housing market is beginning to see a much needed up-tick; the S&P has climbed…Read More
Aug
18
18
Wanted: Creativity in Today's Media World
Historically, media planning focused strictly on the numbers – GRPs, circulation, impressions, clicks. The foundation of every media plan was an advertising reach and frequency and each opportunity was measured by its ability to achieve…Read More
Jul
17
17