55 and Forgotten?

Every 7 seconds someone turns 55.  The question is, do they fall off the media plan when they do?  After all, they are no longer in the ever-popular demo of 25-54. Unfortunately, the answer is…

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Feb
8

What Marketers Care About

According to a recent ANA survey here are the top issues for marketers in 2011:Marketers' 10 Top Issues For 20111. Marketing accountability2. Building strong brands3. Integrated marketing communications4. Aligning marketing organization with innovation5. Media proliferation6.…

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Jan
12

Oprah Omnipresence.

OWN (Oprah Winfrey Network) is here. It debuted on New Years Day at noon. But where’s Oprah? She’s not there…yet , but she will be on in the fall. OWN is the channel built around…

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Jan
4

What Is Groupon and Why Am I Hearing So Much About It?

From news segments on the Today Show, to featured articles in Forbes and the Wall Street Journal, Groupon has become one of the hottest brands of 2010. For those of you who haven’t heard, here…

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Dec
23

The “King” Returns. Stern Re-Signs for 5 More Years

After weeks of speculation, Howard Stern, “The King of All Media”, signed on for another 5 years with Sirius/XM radio.  For those of us who are listeners, this is a good day.  For many others…

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Dec
9

U.S. News & World Report Ends Its Print Edition

U.S. News & World Report is not totally dead—“only” the printed version of the once powerful weekly magazine will soon disappear. U.S. News & World Report had historically been the #3 newsweekly to Time and…

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Nov
11

Conan is Back. What does it mean for late night?

TBS has done a great job letting us know that Conan O’Brien is now back on TV-- Monday through Thursday evening from 11pm to midnight. He debuted Monday evening. The TBS program is called “Conan”…

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Nov
9

Thoughts about Mad Men from Med Men (and Ladies)

We are proud to be Med(ia) Men & Ladies. We are also fans of the series Mad Men (AMC, Sundays at 10p) and we like how it captures the flavor of the advertising business in…

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Sep
14