Is TV Dying?

In the midst of the chatter of the decline of “traditional media”, it’s fair to ask whether TV is fading as the powerful medium it once was.The simple answer is:  No. TV/Video is changing but…

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Media is Changing, and So Are We

Welcome to the “new” MayoSeitz Media MonitorWhat happened to the old Monitor, the monthly email on a key media topic?   The MayoSeitz Media Monitor has been published since 2006, and we have covered many different topics.…

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The Power of the Purse: Targeting the 21st Century’s Economic Powerhouse

Women are in the driver’s seat when it comes to the economy. Globally, they control about $20 trillion in annual consumer spending, a figure that may grow as much as 40% in the next five…

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Like Consumers, the Advertising Industry Gladly Says Goodbye to 2009

U.S. ad spending once again declined in 2009, plunging 14.7% in the first nine months according to TNS Media Intelligence, the sharpest decline since the Great Depression! Luckily, the recession is over by most accounts,…

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DVRs: Changing the Way We Watch TV

Ah, the holidays. A time when people reflect on the year that has passed, the year to come, and the joy experienced from spending time with family and friends, and perhaps some favorite TV shows…

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Television Networks are Desperately Seeking Seinfeld

 Here we are, about mid-way through November sweeps, the time when networks put their best stuff on air so they can win the ratings race and attract the highest audience shares…and ad revenues. This feat…

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Consumers are Talking..Are You in the Conversation

 Social media is the new “cool kid” on the block. It is only natural that savvy marketers feel it necessary to learn more about social media and get in on the action. But how exactly…

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Say Hello to Microsoft’s Bing: The First Decision Engine

Are you tired of just “searching” for information online? If so, Microsoft could have the solution. In June, Microsoft launched Bing, the first decision engine. “Bing is an important first step forward in our long-term…

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