Twitter Wants to Know..What Are You Doing?

The word “tweet,” once used to describe the chirping sound of a small bird, has evolved into a popular action verb associated with one of the hippest social networking sites on the web today. Twitter…

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Jun
17

Yesterday's Playground is Today's Worldwide Web

Remember the days when children played with their G.I. Joes and Barbie Dolls? Those days have long passed, thanks in part to the amount of new media children are exposed to on a daily basis.…

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May
9

4As Places the Consumer at the Forefront of its Annual Conference

The annual AAAA Media Conference and Tradeshow was held last month in New Orleans. While the expected topics of data ownership, privacy concerns and unbundling of media services certainly received mention, a majority of the…

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Apr
14

Buy Now, There's Never Been a Better Time!

Profits are down. Business is horrible. The economy is in the worst shape since the Great Depression. Companies can’t borrow any money. Growth? There is none. Flat is the new goal. Still, spending money on…

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Mar
24

When the Going Gets Tough, the Tough Better Get Accountable

Accountability…it can be a dirty word, especially when there are no clear expectations. But more and more, everyone has to answer to someone. Managers need to show their superiors how marketing dollars are being invested,…

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Feb
13