What is Shopkick?

Shopkick is one of those interesting new shopping apps available on iPhones, Android devices, and other smartphones. We believe Shopkick (and similar apps to come) have the potential to dramatically change consumer shopping habits. It’s…

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Mar
23

6 Smart Ways to Use QR codes

What are those puzzle-looking things anyway? It seems as though QR Codes are a brand new invention from the increased frequency that we see them. Those funky symbols, arranged in a square pattern on a white background, are…

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Mar
10

Got the Whole World in Your Hand(held)

Have you been in a wireless phone store lately?If you’ve have, you’ll notice a dramatic change. If you ask for a “cell phone”, and not a “smartphone”, the choices will be few and limited. The…

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Feb
17

55 and Forgotten?

Every 7 seconds someone turns 55.  The question is, do they fall off the media plan when they do?  After all, they are no longer in the ever-popular demo of 25-54. Unfortunately, the answer is…

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Feb
8

What Marketers Care About

According to a recent ANA survey here are the top issues for marketers in 2011:Marketers' 10 Top Issues For 20111. Marketing accountability2. Building strong brands3. Integrated marketing communications4. Aligning marketing organization with innovation5. Media proliferation6.…

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Jan
12

Oprah Omnipresence.

OWN (Oprah Winfrey Network) is here. It debuted on New Years Day at noon. But where’s Oprah? She’s not there…yet , but she will be on in the fall. OWN is the channel built around…

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Jan
4

What Is Groupon and Why Am I Hearing So Much About It?

From news segments on the Today Show, to featured articles in Forbes and the Wall Street Journal, Groupon has become one of the hottest brands of 2010. For those of you who haven’t heard, here…

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Dec
23

The “King” Returns. Stern Re-Signs for 5 More Years

After weeks of speculation, Howard Stern, “The King of All Media”, signed on for another 5 years with Sirius/XM radio.  For those of us who are listeners, this is a good day.  For many others…

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Dec
9