Intel.
Television Networks are Desperately Seeking Seinfeld
Here we are, about mid-way through November sweeps, the time when networks put their best stuff on air so they can win the ratings race and attract the highest audience shares…and ad revenues. This feat…Read More
Nov
13
13
Consumers are Talking..Are You in the Conversation
Social media is the new “cool kid” on the block. It is only natural that savvy marketers feel it necessary to learn more about social media and get in on the action. But how exactly…Read More
Oct
12
12
Say Hello to Microsoft’s Bing: The First Decision Engine
Are you tired of just “searching” for information online? If so, Microsoft could have the solution. In June, Microsoft launched Bing, the first decision engine. “Bing is an important first step forward in our long-term…Read More
Sep
25
25
Preparing for the Light at the End of the Tunnel
After a brutal period of hearing dire economic news on a daily basis, encouraging signs are starting to appear – the housing market is beginning to see a much needed up-tick; the S&P has climbed…Read More
Aug
18
18
Wanted: Creativity in Today's Media World
Historically, media planning focused strictly on the numbers – GRPs, circulation, impressions, clicks. The foundation of every media plan was an advertising reach and frequency and each opportunity was measured by its ability to achieve…Read More
Jul
17
17
Twitter Wants to Know..What Are You Doing?
The word “tweet,” once used to describe the chirping sound of a small bird, has evolved into a popular action verb associated with one of the hippest social networking sites on the web today. Twitter…Read More
Jun
17
17
Yesterday's Playground is Today's Worldwide Web
Remember the days when children played with their G.I. Joes and Barbie Dolls? Those days have long passed, thanks in part to the amount of new media children are exposed to on a daily basis.…Read More
May
9
9
4As Places the Consumer at the Forefront of its Annual Conference
The annual AAAA Media Conference and Tradeshow was held last month in New Orleans. While the expected topics of data ownership, privacy concerns and unbundling of media services certainly received mention, a majority of the…Read More
Apr
14
14