Television Networks are Desperately Seeking Seinfeld

 Here we are, about mid-way through November sweeps, the time when networks put their best stuff on air so they can win the ratings race and attract the highest audience shares…and ad revenues. This feat…

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Nov
13

Consumers are Talking..Are You in the Conversation

 Social media is the new “cool kid” on the block. It is only natural that savvy marketers feel it necessary to learn more about social media and get in on the action. But how exactly…

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Oct
12

Say Hello to Microsoft’s Bing: The First Decision Engine

Are you tired of just “searching” for information online? If so, Microsoft could have the solution. In June, Microsoft launched Bing, the first decision engine. “Bing is an important first step forward in our long-term…

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Sep
25

Preparing for the Light at the End of the Tunnel

After a brutal period of hearing dire economic news on a daily basis, encouraging signs are starting to appear – the housing market is beginning to see a much needed up-tick; the S&P has climbed…

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Aug
18

Wanted: Creativity in Today's Media World

Historically, media planning focused strictly on the numbers – GRPs, circulation, impressions, clicks. The foundation of every media plan was an advertising reach and frequency and each opportunity was measured by its ability to achieve…

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Jul
17

Twitter Wants to Know..What Are You Doing?

The word “tweet,” once used to describe the chirping sound of a small bird, has evolved into a popular action verb associated with one of the hippest social networking sites on the web today. Twitter…

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Jun
17

Yesterday's Playground is Today's Worldwide Web

Remember the days when children played with their G.I. Joes and Barbie Dolls? Those days have long passed, thanks in part to the amount of new media children are exposed to on a daily basis.…

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May
9

4As Places the Consumer at the Forefront of its Annual Conference

The annual AAAA Media Conference and Tradeshow was held last month in New Orleans. While the expected topics of data ownership, privacy concerns and unbundling of media services certainly received mention, a majority of the…

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Apr
14