Preparing for the Light at the End of the Tunnel

After a brutal period of hearing dire economic news on a daily basis, encouraging signs are starting to appear – the housing market is beginning to see a much needed up-tick; the S&P has climbed…

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Aug
18

Wanted: Creativity in Today's Media World

Historically, media planning focused strictly on the numbers – GRPs, circulation, impressions, clicks. The foundation of every media plan was an advertising reach and frequency and each opportunity was measured by its ability to achieve…

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Jul
17

Twitter Wants to Know..What Are You Doing?

The word “tweet,” once used to describe the chirping sound of a small bird, has evolved into a popular action verb associated with one of the hippest social networking sites on the web today. Twitter…

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Jun
17

Yesterday's Playground is Today's Worldwide Web

Remember the days when children played with their G.I. Joes and Barbie Dolls? Those days have long passed, thanks in part to the amount of new media children are exposed to on a daily basis.…

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May
9

4As Places the Consumer at the Forefront of its Annual Conference

The annual AAAA Media Conference and Tradeshow was held last month in New Orleans. While the expected topics of data ownership, privacy concerns and unbundling of media services certainly received mention, a majority of the…

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Apr
14

Buy Now, There's Never Been a Better Time!

Profits are down. Business is horrible. The economy is in the worst shape since the Great Depression. Companies can’t borrow any money. Growth? There is none. Flat is the new goal. Still, spending money on…

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Mar
24

When the Going Gets Tough, the Tough Better Get Accountable

Accountability…it can be a dirty word, especially when there are no clear expectations. But more and more, everyone has to answer to someone. Managers need to show their superiors how marketing dollars are being invested,…

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Feb
13