Google+: The Next Big Thing in Social Media?

Is Google + all that, or another stubbed toe for Google in social media? Despite their dominance in search, Google has not had as much success in social media (see Google Wave and Buzz). That…

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Jul
20

Has Facebook Peaked?

The simple answer is, No. But it’s not as simple as that. Facebook announced last week that they have reached 750 million worldwide users, with 157 million users in the U.S. (roughly 20% of their…

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Jul
11

Goin' Mo-bile.

I can pull up by the curb I can make it on the road Goin' mo-bile I can stop in any street And talk with people that we meet Going mo-bile Keep me movingWe have…

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Jul
5

What Else Are You Doing While Watching TV?

We live in an era of multi-tasking. We send emails while talking on the phone. We text nonstop during every activity imaginable. We play with our Ipads while watching TV….the list goes on.  In the…

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Jun
23

The Newspaper Industry: Managing the Slope of the Decline

“Did you see in the paper that…….”Many business conversations in years gone by began with a reference to an article in a major local newspaper, their “paper of record”.  But in today’s media world, the…

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Jun
13

Maybe 55+ Is Not So Forgotten After All?

Earlier this year, our MayoSeitz Media Monitor, 55 & Forgotten, addressed what we believe to be an overlooked demo for many advertisers. Given the volume of feedback, we know that we clearly struck a nerve…

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May
24

Why is TV Ownership Declining?

The Nielsen Company announced last week that TV ownership in all American households has declined from 98.9% to 96.7%, a drop of 2.2%. This is the first decline of TV ownership in 20 years. While TV…

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May
12

One Life is Dead: The Decline of Soap Operas

On April 14, ABC announced the forthcoming cancellation of two of its long running daytime soap operas, One Life to Live, which will air its last episode next year, and All My Children, which will…

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Apr
28