Intel.
The aging of TV viewers
The question of the day is whether TV continues to an effective medium in reaching a younger viewing audience.First of all, despite rapidly changing overall media habits, TV was, is, and continues to be a…Read More
Aug
23
23
Has Idol Jumped the Shark?
A few weeks ago we looked at the upcoming season of American Idol and asked, “Has Idol lost its mojo”? We concluded that, despite the longevity of the show, we saw continued life for Idol,…Read More
Aug
5
5
What's the Latest in Late Night?
True or False?1. Leno (Tonight Show) has had higher ratings than Letterman (Late Night) most weeks since his return to the Tonight Show in March2. Leno’s June 2010 ratings are higher as compared to Conan O’Brien’s ratings…Read More
Jul
8
8
The value of a media agency
The emergence of the media agency is no longer a new phenomenon, but rather a trend which has overtaken the industry in the last 20 years. But it wasn’t always this way. This Monitor takes…Read More
Jun
29
29
30 Years of CNN
Last week on June 1, CNN (known originally as Cable News Network) modestly celebrated its 30th anniversary as the first channel to provide 24-hour television news coverage. The first broadcast on June 1, 1980 was…Read More
Jun
8
8
Has Idol lost its mojo?
For those of you who don’t watch and know about American Idol (there are still a couple of you) here’s the perfunctory description of American Idol from Wikipedia: American Idol is a reality television competition to…Read More
Jun
1
1
Media Musings
Here's what's going on in the world of media right now...The next trend aimed at stemming the decline in newspaper readership is the “pay wall”. It’s essentially an online subscription with several newspapers have experiencing…Read More
May
17
17
Media Leads the Way.
Media planning, research, and buying has become the leader in the advertising process….and is no longer an afterthought. Truth is, it never has been. Given the complexity of the media world which changes every day,…Read More
May
12
12