What's the Latest in Late Night?

True or False?1. Leno (Tonight Show) has had higher ratings than Letterman (Late Night) most weeks since his return to the Tonight Show in March2. Leno’s June 2010 ratings are higher as compared to Conan O’Brien’s ratings…

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Jul
8

The value of a media agency

The emergence of the media agency is no longer a new phenomenon, but rather a trend which has overtaken the industry in the last 20 years. But it wasn’t always this way. This Monitor takes…

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Jun
29

30 Years of CNN

Last week on June 1, CNN (known originally as Cable News Network) modestly celebrated its 30th anniversary as the first channel to provide 24-hour television news coverage. The first broadcast on June 1, 1980 was…

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Jun
8

Has Idol lost its mojo?

For those of you who don’t watch and know about American Idol (there are still a couple of you) here’s the perfunctory description of American Idol from Wikipedia:  American Idol is a reality television competition to…

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Jun
1

Media Musings

Here's what's going on in the world of media right now...The next trend aimed at stemming the decline in newspaper readership is the “pay wall”.  It’s essentially an online subscription with several newspapers have experiencing…

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May
17

Media Leads the Way.

Media planning, research, and buying has become the leader in the advertising process….and is no longer an afterthought.  Truth is, it never has been. Given the complexity of the media world which changes every day,…

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May
12

What's the latest in Satellite Radio?

Last we reported on Satellite Radio in the MayoSeitz Media Monitor in the fall of 2008, Sirius and XM were merging and were soon heading, hand in hand, to the edge of a financial cliff. Sirius XM ultimately came…

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May
4

The Next "Big Thing" In Social Media?

As we enter a time where every minute there are 20 hours of video content downloaded on YouTube and 100 million people are utilizing Facebook, the question arises what is next on the social media front. …

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Apr
21