March Madne$$

by. Michael Merget For some, this week marks one of the most exciting sports weeks of the year, for others it’s a chance to get into an office or friend group and fill out brackets.…

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The Impending Transition to GA4: What Advertisers Need to be Prepared For

by. Bryan Spring On July 1st, Google’s Universal Analytics will officially sunset and Google Analytics 4 will be the new platform available for all advertisers.  It is important that you prepare for this transition sooner…

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The Biggest Advertising Event of the Year: Eagles vs. Chiefs in Super Bowl LVII

Yes, this year’s Super Bowl will be a conflict for Donna Kelce as her son Jason (Eagles) will be playing her son Travis (Chiefs). Lots of football genes in that family for sure. As we…

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Despite Hype for the US in the World Cup, the NFL Remains King

by. Kit Schofield Football continues to be the most popular sport around the world, but unfortunately for FIFA we call it soccer and a different football reigns supreme. There was a lot of hype surrounding…

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Bringing The Holiday Cheer

The news around a pending recession, and constant reminders in our everyday lives about the impact of inflation, are certainly reasons for concern.  However, perhaps the holiday season is just what we need to breakout…

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Big Changes Coming to Netflix

Netflix Introduces New Ad Tier Subscription By. Brooke Gruenbaum With over 223 million subscribers already, the #2 streaming service, Netflix, announced that the platform will be debuting its new $6.99-a-month ad tier on November 3rd…

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Why Not Women’s Sports?

What strong ratings mean for the future of women’s sports on television. by, Aislinn Bryan Across premiere television programming, sports continue to dominate. Sports is a top genre with ratings bringing in more viewers and…

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Is Advertising in Virtual Reality Really the Next Big Thing? 

10 Interesting Predictions About Advertising in VR & Trends We’ve Seen in 2022 By, Nicole Gomez We’ve seen it time and time again. As technology progresses so do more opportunities for advertising and capturing data.…

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