New Season, New Scoreboard

by. Patrick Murphy For many Philadelphia Phillies fans, the team’s run to the World Series this past October was something special. Between the season feeling like it was over with a week to go and…

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Apr
18

Generative AI and ChatGPT: The Benefits for Any Marketer

by. Hannah McDevitt As someone working in marketing, you may find yourself asking “How am I going to do it all in one day?” Well, Generative AI and ChatGPT has come in by storm to…

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Mar
28

March Madne$$

by. Michael Merget For some, this week marks one of the most exciting sports weeks of the year, for others it’s a chance to get into an office or friend group and fill out brackets.…

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Mar
15

The Impending Transition to GA4: What Advertisers Need to be Prepared For

by. Bryan Spring On July 1st, Google’s Universal Analytics will officially sunset and Google Analytics 4 will be the new platform available for all advertisers.  It is important that you prepare for this transition sooner…

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Feb
27
Leather American football ball on white background

The Biggest Advertising Event of the Year: Eagles vs. Chiefs in Super Bowl LVII

Yes, this year’s Super Bowl will be a conflict for Donna Kelce as her son Jason (Eagles) will be playing her son Travis (Chiefs). Lots of football genes in that family for sure. As we…

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Feb
1

Despite Hype for the US in the World Cup, the NFL Remains King

by. Kit Schofield Football continues to be the most popular sport around the world, but unfortunately for FIFA we call it soccer and a different football reigns supreme. There was a lot of hype surrounding…

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Dec
20
Shopping online with credit card for christmas holiday. Laptop with gifts on table on cyan blue background

Bringing The Holiday Cheer

The news around a pending recession, and constant reminders in our everyday lives about the impact of inflation, are certainly reasons for concern.  However, perhaps the holiday season is just what we need to breakout…

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Nov
28

Big Changes Coming to Netflix

Netflix Introduces New Ad Tier Subscription By. Brooke Gruenbaum With over 223 million subscribers already, the #2 streaming service, Netflix, announced that the platform will be debuting its new $6.99-a-month ad tier on November 3rd…

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Nov
3