A Super Bowl Like No Other

Nothing is normal in 2021 to date. The Super Bowl is not immune to the lack of normalcy. In the COVID era, it will not be a sellout, obviously purposely to allow distancing. And Super…

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Predictions and Resolutions for 2021

It’s a new year and hopefully one that brings more promise than the last. 2020 was unprecedented in many ways, not just for marketers but for all industries. We created new trends, widely adopted behaviors…

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A Campaign with Good Bones is Nothing without Good Content

An ad campaign works to convey a message to a desired audience through different touchpoints. Whether that be through traditional, fragmented or new media types, brands and partners are developing and implementing strategic media plans…

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Introducing Instagram Reels

Back in August, Instagram announced their TikTok competitor, Reels. Reels mimics the short-video format of TikTok (owned by Chinese company, ByteDance) which allows users to duet and record their own content with original or sponsored…

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Holiday Advertising in 2020

With the holiday season and a second wave of COVID-19 among us, this moment is an ideal time to reflect on lessons learned since the pandemic shut down in March. This is the most competitive…

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The Rise of Advertising in Podcasts

When it comes to consumers and their audio habits, podcasting continues to grow. Created in 2004 by Adam Curry and Dave Winer, podcasts are akin to radio talk shows which can be downloaded directly onto…

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Hopeful Brands Await the Return of Sports

This year was set to be a prodigious year in the sports world. ¬†From the start of the March Madness season to the Summer Olympics in Tokyo, the year of 2020 was looking up to…

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TikTok Usage Surges

With the absence of sports and live programming in the past few months, many Americans have been turning to other forms of entertainment. While TikTok (formerly Music.ly) is not new to the social media landscape,…

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