The spring and summer of 2020 consisted of radical shifts in how media was consumed, and changes are still occurring one year later. However, as businesses and agencies are planning for the late spring and…
Over the past year, we were hit with a really big curveball. Our daily lives were completely turned upside down by a virus that forced us to quarantine in our homes and prevent us from…
March 11th marked the one-year anniversary of the COVID-19 pandemic that set in motion much chaos and adversities that would alter life as we know it. Who would have known that the term “quarantine” would…
Over the past few years, since Europe passed the GDPR in 2018, the industry has been on the precipice of major shifts in the digital landscape as similar privacy laws start to restrict the use…
If you were like most Americans, your viewing habits shifted greatly in 2020. Without the daily commute, many consumers found themselves with more free time at home. According to the November 2020 Nielsen Total Audience…
As an agency or advertiser, it is important to prepare for iOS 14 and how this may affect your ads. In June 2020, Apple announced changes with iOS 14 that affect how advertisers receive and…
Nothing is normal in 2021 to date. The Super Bowl is not immune to the lack of normalcy. In the COVID era, it will not be a sellout, obviously purposely to allow distancing. And Super…
It’s a new year and hopefully one that brings more promise than the last. 2020 was unprecedented in many ways, not just for marketers but for all industries. We created new trends, widely adopted behaviors…