The Blurring Lines Between Traditional and Digital Media
By: Kathryn Hershey For advertisers, it’s easy to think of traditional and digital media channels as separate, unique approaches to ...
Nielsen’s Big Data Plus Panel: A New Era in TV and Sports Measurement
By: Jessica Rosenthal Nielsen is shaking up the way we understand television audiences. With the launch of its Big Data ...
Boost Your Control & Insights: Summer Updates for Performance Max
By: Michael Shafkowitz In its July 2025 update, Google rolled out a suite of new features designed to give advertisers ...
From Trend to Tool: How AI is Shaping Paid Social Advertising
By: Madison Baer If you have worked in paid social advertising over the past year or so, you've probably noticed ...
Streaming Just Made History—And Traditional Television Might Never Catch Up
By: Lauren Burns Well, it finally happened. According to Nielsen's The Gauge report from May, streaming viewership officially beat out ...
Awards Shows Are Back, And Everyone’s Watching
By: Reagan Zemgulis For a while, awards shows felt like they were going the way of cable TV—bloated, outdated, and ...
The 2025 Upfronts: A Battle for Attention, Scale, and Strategy
By: Jessica Rosenthal There's nothing quite like the upfronts in New York—a whirlwind of star-studded stages, major content announcements, and ...
NBA Ratings Rebound
By: Andrew Mack NBA Playoff Ratings Boost At the start of the NBA season, fans and critics were quick to ...
Philadelphia 2026: Celebrating America’s 250th Birthday Where It All Began
By: Aislinn Bryan Get ready, Philly — the birthplace of America is preparing for its biggest celebration in 250 years ...
