by. Hannah McDevitt
As someone working in marketing, you may find yourself asking “How am I going to do it all in one day?” Well, Generative AI and ChatGPT has come in by storm to answer that very question. Generative AI is an artificial intelligence that creates everything from essays to recipes and even coding for your new website. This technology requires user prompts or a short string of words to create things you need in an instant. Need a new image for a campaign? Generative AI has your back. Need a good headline for your LinkedIn ad? Generative AI has options for you within seconds. There are hundreds of startups popping up in hopes of having a sliver of the hot market. But no one has done it as efficiently as ChatGPT.
What is ChatGPT, the generative AI tool that had one million users in 5 days? Well, why don’t we let it explain itself. I hopped onto the website and wrote the query “Can you write a blog about ChatGPT?” And within a matter of seconds, I received:
“As an AI language model, ChatGPT is a powerful tool that has the ability to communicate in a human-like manner with its users. Trained by OpenAI, ChatGPT has been trained on a vast amount of data, allowing it to generate text that is highly coherent and relevant to the topic at hand.
One of the most significant benefits of ChatGPT is that it can provide quick and accurate responses to users' queries. Whether someone needs to know the weather, find a recipe, or get help with a homework problem, ChatGPT can provide useful information quickly and efficiently. Additionally, because it is a machine, ChatGPT can work around the clock, providing assistance to users no matter what time of day it is.
Another benefit of ChatGPT is its ability to understand and process natural language. This means that users can communicate with it in a way that is comfortable and intuitive, rather than having to learn complex commands or programming languages. As a result, ChatGPT can be used by people of all ages and backgrounds, making it a versatile and accessible tool for a wide range of applications.
In addition to its utility as a general-purpose chatbot, ChatGPT has also been used for a variety of other purposes. For example, it has been trained to generate creative writing prompts, to generate code, and even to generate art. These applications demonstrate the flexibility and adaptability of ChatGPT, as well as its potential for use in a wide range of industries and fields.
However, it is important to note that ChatGPT is not without limitations. Because it is a machine, it lacks the emotional intelligence and social awareness of a human, which can sometimes make it difficult for users to connect with it on a deeper level. Additionally, while ChatGPT is highly proficient at generating text, it may sometimes produce responses that are irrelevant or inaccurate.
In conclusion, ChatGPT is a powerful and versatile tool that has the potential to revolutionize the way we communicate with machines. While it may not be perfect, its ability to understand and generate natural language makes it a valuable resource for a wide range of applications. As technology continues to evolve, it is likely that we will see even more sophisticated and intelligent language models like ChatGPT emerge, paving the way for a more connected and communicative future.”
Great! Blog done and complete. But then I ask myself: How can this help me from a day-to-day standpoint as a marketer?
Content Creation: A big task for any marketer is content creation. Creating catchy headlines, posts to keep your social media content going, and video or audio scripts to draw in your audience. This can take up a chunk of time but ChatGPT has your back. It can produce descriptions, headlines, blog posts, call-to-actions, and any written content. And it sounds just like a human in an instant.
Email Marketing: Generate personalized email campaigns based on human behavior research. ChatGPT can create subject lines. It can investigate behavior and patterns based on interactions and help segment your email content to adhere to preferences and behaviors. And the biggest blessing it can aid with: A/B testing. ChatGPT can optimize email campaigns by seeing the performance of different email variations and provide recommendations, which are likely to be the most effective for your audience.
Onboarding and Training: Need onboarding and trainings? ChatGPT can create customized learning paths and can help explain terminology and processes by providing explanations of various concepts. It can generate interactive scenarios, allowing marketers to practice skills in a low stake’s environment.
Social Media Management: Most brands have turned to automation already for social media. ChatGPT can schedule posts based on audience behavior and peak user times. It can analyze data and trends to provide engaging content for your customer.
Search engine optimization: Keyword research can be mundane at times. ChatGPT can provide relevant keywords in seconds to optimize copy. It can help find meta descriptions (the death of all web designers) to help improve click-through rates. ChatGPT will help with link building and can produce links to improve an ecommerce site’s search engine ranking.
While this was basically a love story about ChatGPT, you as a marketer are still very important and necessary. ChatGPT may be very intelligent, however, at the end of the day it is a tool, and its utility relies on its user. People should still revise and add a human touch to all of their work. It cannot attend in-person meetings, make human decisions with gut instinct, and will never have the drive and creativity of a human being, but it can help you solve the question of “How am I going to do it all in one day?” Learning to work alongside technology will only allow us to thrive in this fast pace market.