Intel.
Consumer Privacy, Digital Advertising, and a Cookieless Future
By now, there’s a good chance you’ve heard of the impending deprecation of the third-party browser cookie (also called 3P cookie). For the past two decades, many digital media players have survived and thrived off…Read More
May
23
23
Effort to Ban TikTok in the U.S.
by. Asia Floyd Over 150 million people across the United States are on the social platform TikTok. TikTok is a popular social media app that allows users to create, share, and discover different videos and…Read More
May
2
2
New Season, New Scoreboard
by. Patrick Murphy For many Philadelphia Phillies fans, the team’s run to the World Series this past October was something special. Between the season feeling like it was over with a week to go and…Read More
Apr
18
18
Generative AI and ChatGPT: The Benefits for Any Marketer
by. Hannah McDevitt As someone working in marketing, you may find yourself asking “How am I going to do it all in one day?” Well, Generative AI and ChatGPT has come in by storm to…Read More
Mar
28
28
March Madne$$
by. Michael Merget For some, this week marks one of the most exciting sports weeks of the year, for others it’s a chance to get into an office or friend group and fill out brackets.…Read More
Mar
15
15
The Impending Transition to GA4: What Advertisers Need to be Prepared For
by. Bryan Spring On July 1st, Google’s Universal Analytics will officially sunset and Google Analytics 4 will be the new platform available for all advertisers. It is important that you prepare for this transition sooner…Read More
Feb
27
27
The Biggest Advertising Event of the Year: Eagles vs. Chiefs in Super Bowl LVII
Yes, this year’s Super Bowl will be a conflict for Donna Kelce as her son Jason (Eagles) will be playing her son Travis (Chiefs). Lots of football genes in that family for sure. As we…Read More
Feb
1
1
Despite Hype for the US in the World Cup, the NFL Remains King
by. Kit Schofield Football continues to be the most popular sport around the world, but unfortunately for FIFA we call it soccer and a different football reigns supreme. There was a lot of hype surrounding…Read More
Dec
20
20