An Advertiser’s Guide to the Streaming Wars

The number of streaming services available for on-demand entertainment is a dream come true…until realizing there are way too many options. Besides the early streaming mainstays (Netflix, Hulu, Amazon Prime Video), a barrage of new…

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Apr
29

Advertising in a COVID World: 2020 vs. 2021

The spring and summer of 2020 consisted of radical shifts in how media was consumed, and changes are still occurring one year later. However, as businesses and agencies are planning for the late spring and…

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Apr
8

Did you join Clubhouse yet?

Over the past year, we were hit with a really big curveball. Our daily lives were completely turned upside down by a virus that forced us to quarantine in our homes and prevent us from…

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Mar
25

Adopting New Behaviors during the Pandemic

March 11th marked the one-year anniversary of the COVID-19 pandemic that set in motion much chaos and adversities that would alter life as we know it. Who would have known that the term “quarantine” would…

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Mar
17

Third-Party Cookie Deprecation: What Advertisers Should Know

Over the past few years, since Europe passed the GDPR in 2018, the industry has been on the precipice of major shifts in the digital landscape as similar privacy laws start to restrict the use…

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Mar
9

What did YOU Watch in 2020?

If you were like most Americans, your viewing habits shifted greatly in 2020. Without the daily commute, many consumers found themselves with more free time at home. According to the November 2020 Nielsen Total Audience…

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Feb
26

How Apple's iOS 14 Update May Affect Your Facebook Ads

As an agency or advertiser, it is important to prepare for iOS 14 and how this may affect your ads. In June 2020, Apple announced changes with iOS 14 that affect how advertisers receive and…

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Feb
9

A Super Bowl Like No Other

Nothing is normal in 2021 to date. The Super Bowl is not immune to the lack of normalcy. In the COVID era, it will not be a sellout, obviously purposely to allow distancing. And Super…

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Jan
25