Hand putting vote into ballot box on table outside.

Political Season's Impact on Digital Advertisers

by. Kathryn Hershey Another presidential election year is upon us. Advertisers, prepare yourselves for some industry-wide shifts as voters across the country cast their ballots. Here are four digital trends that will impact even non-political…

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Apr
16

The Evolving Worldwide Leader in Sports

by. Patrick Longhitano ESPN has been synonymous with live sports since the first episode of SportsCenter aired in September of 1979. Over the years it has launched the careers of countless legendary broadcasters and on-air…

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Mar
18
Digital marketing business technology. Website advertisement email social media network, SEO, SEM video and mobile application icons in virtual screen.

Navigating 2024: Trends in Social Media and Digital Marketing

by. Griffin Dugan In the ever-evolving world that is digital marketing, staying ahead of trends is not just an advantage; it is a necessity. As we kick-off 2024, we can see that the digital marketing…

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Feb
15

Big Ads for the Big Game Straight Ahead: 49ers vs Chiefs.

As we all know, this year’s Super Bowl pits the #1 seed from the NFC (San Francisco 49ers) versus the #3 seed from the AFC (Kansas City Chiefs). It’s the 4th time in 5 years…

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Jan
31

Embracing the Pause: How to Stop Overusing Filler Words

by. Arwen Brunner Overusing filler words such as "um", "ah", and "like" can distract your audience and diminish your professional credibility.  Once you become aware of this habit, you will then have the power to…

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Dec
20

The Shopping Frenzy: How Black Friday and Cyber Monday Impact Paid Social Advertisers CPMs

by. Madison Baer As the holiday season approaches, and the shopping frenzy of Black Friday and Cyber Monday has concluded, advertisers are gearing up for the expected surge in consumer activity on social media and…

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Nov
30

Understanding a New Generation of Media Habits and Consumption

by. Julia Livesey It’s no surprise that Gen Zers are quickly making an impact on the media landscape. Their media habits are different than the generations that preceded them as technology, social networks and streaming…

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Nov
21

Advertising Turns Spherical In Vegas

Have you seen the giant radiant orb illuminating the heart of Las Vegas?  by. Emily Nardo The Internet has become enamored with the $2.3 billion Sphere–the brainchild of James L. Dolan, Executive Chairman and Chief…

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Nov
8