Intel.
The Shopping Frenzy: How Black Friday and Cyber Monday Impact Paid Social Advertisers CPMs
by. Madison Baer As the holiday season approaches, and the shopping frenzy of Black Friday and Cyber Monday has concluded, advertisers are gearing up for the expected surge in consumer activity on social media and…Read More
Nov
30
30
Understanding a New Generation of Media Habits and Consumption
by. Julia Livesey It’s no surprise that Gen Zers are quickly making an impact on the media landscape. Their media habits are different than the generations that preceded them as technology, social networks and streaming…Read More
Nov
21
21
Advertising Turns Spherical In Vegas
Have you seen the giant radiant orb illuminating the heart of Las Vegas? by. Emily Nardo The Internet has become enamored with the $2.3 billion Sphere–the brainchild of James L. Dolan, Executive Chairman and Chief…Read More
Nov
8
8
Goodbye, Discovery, Hello Demand Gen!
by. Michael Shafkowitz With the persistent proliferation of AI in the modern world, our digital landscape has become more dynamic than ever. It should be of no surprise that Google has emerged as a frontrunner…Read More
Oct
24
24
Football is Back!
Is Amazon Prime officially taking over as the preferred way to watch? by. Jade Beasley Football fans around the country have dusted off their favorite jerseys as football season is here! The 103rd season of…Read More
Oct
3
3
Streaming vs. Cable TV
by. Christina Marra While the growth of streaming platforms has been in the spotlight in recent years, many people still have a preference for cable and satellite when it comes to watching certain content. Between…Read More
Sep
22
22
The Rise of Patreon for Small Time Content Creators
by. Patrick Longhitano If you have spent any significant amount of time listening to a podcast or watching a YouTube channel, the chances are that you have heard the phrase “Sign up for the Patreon…Read More
Sep
6
6
AI Takes the Spotlight: The Role of Artificial Intelligence in the Hollywood Writers' Strike of 2023
by. Yejin Seo In the world of entertainment, change is constant and technological advancements often shape the way stories are created and shared. The current Hollywood writers' strike has brought to the forefront an unexpected…Read More
Aug
8
8