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The Biggest Advertising Event of the Year. Eagles vs. Chiefs in Super Bowl LVII.

Yes, this year’s Super Bowl will be a conflict for Donna Kelce as her son Jason (Eagles) will be playing her son Travis (Chiefs). Lots of football genes in that family for sure. As we…

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Feb
1

Despite Hype for the US in the World Cup, the NFL Remains King

by. Kit Schofield Football continues to be the most popular sport around the world, but unfortunately for FIFA we call it soccer and a different football reigns supreme. There was a lot of hype surrounding…

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Dec
20
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Bringing The Holiday Cheer

The news around a pending recession, and constant reminders in our everyday lives about the impact of inflation, are certainly reasons for concern.  However, perhaps the holiday season is just what we need to breakout…

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Nov
28

Big Changes Coming to Netflix

Netflix Introduces New Ad Tier Subscription By. Brooke Gruenbaum With over 223 million subscribers already, the #2 streaming service, Netflix, announced that the platform will be debuting its new $6.99-a-month ad tier on November 3rd…

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Nov
3

Why Not Women’s Sports?

What strong ratings mean for the future of women’s sports on television. by, Aislinn Bryan Across premiere television programming, sports continue to dominate. Sports is a top genre with ratings bringing in more viewers and…

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Oct
14
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Is Advertising in Virtual Reality Really the Next Big Thing? 

10 Interesting Predictions About Advertising in VR & Trends We’ve Seen in 2022 By, Nicole Gomez We’ve seen it time and time again. As technology progresses so do more opportunities for advertising and capturing data.…

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Sep
30

Digital Media Trivia

Advertisers are constantly learning and adapting to the ever changing digital media landscape. By. Kathryn Hershey, Digital Specialist Twice a week, people across departments gather in the back kitchen of the MayoSeitz office for 30…

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Sep
19

The Streaming Wars Continue

HBO Max & Discovery+ Merge by. Kevin Pollock How many streaming video platforms are you subscribed to? With networks seemingly launching their own platforms each quarter, the 4 subscriptions per household reported by Ampere will…

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Aug
11