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The Super Bowl of Advertising

The big game is now around the corner. Super Bowl LIII (53) will air on CBS (and stream on CBSsports.com) from the snazzy Mercedes-Benz Stadium in Atlanta on Sunday Feb 3. Game time will be 6:30pm. Hopefully the game matches the intensity of the unbelievable overtime Conference championship games. [...]

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Sports Continue to Win

At this time last year, the decline in NFL ratings was being widely discussed and the blame was being pointed in many different directions. Concerns about concussions and their long term impact on athletes, anthem protests, injuries to major quarterbacks and issues with referees calling too many [...]

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The Election's Impact on News Viewership

Since Donald Trump announced his run for President in 2015, there has been a resurgence in news channel viewership. For Trump’s first republican debate, Fox’s GOP Debate recorded an impressive 24 million viewers. For comparison, the first GOP primary debate in 2012 attracted 3.2 million viewers. [...]

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A Merger That Just Made Sense

The deal came with a “go-shop” provision, which meant that Pandora could still evaluate other offers that might have been deemed “better”. The deadline was October 24 and no news of any other potential buyers surfaced, meaning the deal is expected to close in the first quarter of 2019. You may have [...]

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eSports: A Game Changer in the Media Industry

The first competitive gaming event took place October 19, 1972 and was organized by Stanford University in their Artificial Intelligence Laboratory. The tournament, “Intergalactic Spacewar Olympics,” was a challenge for both singular players and teams and was played on one PDP-10 computer. The [...]

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Has Social TV Caught on Yet?

Consumers’ viewing experience continues to get more fragmented each year due to the vast array of ways to watch video. One area that is not suffering is digital video. Ad spending continues to soar with a projected $15.42 billion to be spent in 2018, which is up 16.5% from 2017. In order to [...]

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Highly Anticipated Fall 2018 TV Lineup

May’s TV Upfronts showcased 40 new shows for the Fall TV lineup. Achieving the “binge-worthy” status in today’s broadcast TV landscape, which consists of more than 500 scripted originals, is a challenging task. This year’s Upfronts boasted shows with familiar faces, household name producers, and [...]

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Twitter Live Streaming

September 2016 marked the start of the NFL’s 97th season, but for Tech company Twitter, the season was anything but ordinary. This was the year that Twitter emerged as the “winner” of a colossal deal to stream the NFL’s weekly Thursday Night games on their platform.

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New Offerings in Programmatic Audio

As more consumers stream digital music, marketers are looking to reach them by adding digital audio to their campaign’s media mix. Recently, several streaming services have started to offer their inventory programmatically, allowing brands to target users based on age, listening habits, location, [...]

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Targeting and Tracking Using Location Data

“Location data is powering ad targeting, customer insights, user engagement and campaign measurement and has established equal footing with traditional assets like purchase histories, digital interactions and email response rates. Marketers need to keenly focus on leveraging location data or miss [...]

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