MayoSeitz Media Monitor

Influencer Marketing in 2018

Influencer marketing is a form of sponsorship and word of mouth advertising in which individuals, often who are revered as an expert or leader in a specific industry or category, promote products to their social media followers, fans, friends and families. Over the past year, influencer marketing [...]

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Twitter Announces the Sponsored Moment

Social media rules the world. We're posting, tweeting, snapping, and all the above to our friends and family. This marketplace has been a key targeting engine for brands to reach the right audience. Since 2017, Facebook and Instagram (owned by Facebook) have dominated the conversation and ad [...]

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Fly, Eagles Fly!

The teams are set. Let the hoopla begin. Our own Philadelphia Eagles vs. the reigning Super Bowl Champions, the New England Patriots. Super Bowl LII (52) will be played Sunday February 4 at U.S. Bank Stadium in Minneapolis (domed stadium, of course) This year’s game, televised nationally by NBC, [...]

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CVS/Aetna Merger to Disrupt Health Sector

The ability to follow consumer activity and analyze their behavior benefits brands in getting to know their audience on a deeper level, which in turn can result in stronger relationships between the brand and consumer. The pharmaceutical industry is one that is knowingly limited in consumer data by [...]

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The Fox & The Mouse

On December 14th, 2017 it was officially announced that The Walt Disney Company would buy $52.6 billion of 21st Century Fox creating the biggest Hollywood merger in history. In the deal Disney CEO Bob Iger will stay on until 2021 to oversee the merger.  Rupert Murdoch, the CEO of Fox has a positive [...]

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Lights, Camera, Pre-roll for Facebook!

Facebook’s CEO, Mark Zuckerberg, once said the following regarding the pre-roll advertising format: “We don't need to do pre-roll because our model is not one where you come to Facebook to watch one piece of content, you come to look at a feed". Zuckerberg previously banned pre-roll from Facebook’s [...]

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Digital Trends in Healthcare

According at Adage, the healthcare industry is one of the 10 biggest categories of ad spending in the United States. As a leading ad spender, keeping up with the ever changing marketing world is important. With growing technological advances, many healthcare providers are ditching traditional [...]

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Walking in a Digital Wonderland

The holiday season often brings with it warm thoughts of cold nights spent indoors cozying up by the fireplace, indulging in some sweets and cocoa watching a marathon of festive favorites with family and loved ones. While the scene hasn’t necessarily disappeared, this image of holiday [...]

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Pinterest’s Tasteful Upgrades In 2017

Within the past year, Pinterest has rolled out an array of back-end updates that are empowering to creative businesses as well as pinners.

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Online Holiday Shopping Expected to Exceed In-store Sales

Tis the season to head into your favorite stores for Black Friday shopping – or is it? Unlike previous years, consumers are now leaning towards the new trend of online shopping. With convenience being at the top of many consumers’ list, shopping online is easier than ever. Consumers no longer need [...]

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