MayoSeitz Media Monitor

Coronavirus Impact on the Advertising Industry

As the Coronavirus pandemic reaches more cities across the U.S., advertisers are anxious to figure out what that means for their campaigns. MSM takes a look at the areas that are being impacted the most and how advertisers can still reach consumers throughout ongoing quarantines and lockdowns.

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Leveraging High-Profile TV Events Beyond the Screen

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A Quick Overview of Quibi

Quibi is set to launch on April 6th, but what makes this new streaming platform so different?

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The Super Bowl of Advertising

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2019 Holiday Shopping is Breaking Records

Are you done your holiday shopping yet? Or have you barely started? No matter which camp you fall into, hopefully you were able to take advantage of some Black Friday and Cyber Monday sales last week. And with six fewer days between Cyber Monday and Christmas this year, many retailers were offering [...]

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The Changing World of Streaming

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To Buy Direct or Not Buy Direct, That is the Question

The biggest decision to consider in digital advertising today is how the advertising budget is spent. It is the reason brands hire agencies like ours, after all – to research, coordinate, and execute an advertising strategy that will get them the best return on their investment. Today’s digital [...]

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Google Takes Aim at Travel

 

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Local Television Measurement Enters the 21st Century

In 2018 Nielsen made a number of enhancements to their local television measurement in an effort to provide more consistent and accurate measurement of local television. It can be overwhelming to keep track of all the changes that they continue to roll out which might leave one wondering, “weren’t [...]

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Hey Siri, Is My Brand Ready for the Future?

“Hey Siri, what’s traffic like on the way home?” “Alexa, play classic rock music.” “OK Google, what’s today’s weather forecast?” Intelligent voice assistants are becoming a regular part of everyday life in today’s society. We rely on our voice assistants to provide information and to perform [...]

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