The global impact of Coronavirus has created a tricky and delicate relationship between brands and their consumers. Brands are constantly wondering how to speak to their audience during such an unprecedented time. What should the message be? How should it be relayed? Am I saying the right thing? Is [...]
As we wrap up week #5 of working remotely, I’m reminded that we all need our “work family” to ride this out. Let’s hope that recent signs of optimism make that a near-term reality.
This post is part two of a two-part series about how advertisers can leverage data during the COVID-19 pandemic. This week, we look at metrics advertisers should take the time to monitor and analyze to best position themselves for success following the pandemic. Look back to last week to see how to [...]
This post is part one of a two-part series about how advertisers can leverage data during the COVID-19 pandemic. This week, we look at metrics advertisers should monitor in the midst of COVID-19 outbreak and how to use them to stay front-of-mind. Check back next week to hear how to use these same [...]
While most cities and towns across the U.S. are encouraged to stay home, brands across all industries are having to transform not only their messaging, but for some, what their business has to offer. Some brand categories are being hit harder than others, such as entertainment, travel, dining, [...]
Due to the uncertainty surrounding the COVID-19 virus and the fact that more Americans are working from home, the desire for news content has increased exponentially these last two weeks. Whether it’s the national news broadcasts at 6:30pm on the three major broadcast stations, the 24-hour cable [...]
Quarantine blues got you down? Need some “me-time” after a full day of working-from-home with your kids? Sick of watching old episodes of The Office for the umpteenth time? Nielsen is estimating an almost 60% increase in the amount of content we watch while being confined to our homes over the next [...]
As the Coronavirus pandemic reaches more cities across the U.S., advertisers are anxious to figure out what that means for their campaigns. MSM takes a look at the areas that are being impacted the most and how advertisers can still reach consumers throughout ongoing quarantines and lockdowns.