While most cities and towns across the U.S. are encouraged to stay home, brands across all industries are having to transform not only their messaging, but for some, what their business has to offer. Some brand categories are being hit harder than others, such as entertainment, travel, dining, [...]
Due to the uncertainty surrounding the COVID-19 virus and the fact that more Americans are working from home, the desire for news content has increased exponentially these last two weeks. Whether it’s the national news broadcasts at 6:30pm on the three major broadcast stations, the 24-hour cable [...]
Quarantine blues got you down? Need some “me-time” after a full day of working-from-home with your kids? Sick of watching old episodes of The Office for the umpteenth time? Nielsen is estimating an almost 60% increase in the amount of content we watch while being confined to our homes over the next [...]
As the Coronavirus pandemic reaches more cities across the U.S., advertisers are anxious to figure out what that means for their campaigns. MSM takes a look at the areas that are being impacted the most and how advertisers can still reach consumers throughout ongoing quarantines and lockdowns.
Quibi is set to launch on April 6th, but what makes this new streaming platform so different?
Are you done your holiday shopping yet? Or have you barely started? No matter which camp you fall into, hopefully you were able to take advantage of some Black Friday and Cyber Monday sales last week. And with six fewer days between Cyber Monday and Christmas this year, many retailers were offering [...]
The biggest decision to consider in digital advertising today is how the advertising budget is spent. It is the reason brands hire agencies like ours, after all – to research, coordinate, and execute an advertising strategy that will get them the best return on their investment. Today’s digital [...]