As the Coronavirus pandemic reaches more cities across the U.S., advertisers are anxious to figure out what that means for their campaigns. MSM takes a look at the areas that are being impacted the most and how advertisers can still reach consumers throughout ongoing quarantines and lockdowns.
Quibi is set to launch on April 6th, but what makes this new streaming platform so different?
Are you done your holiday shopping yet? Or have you barely started? No matter which camp you fall into, hopefully you were able to take advantage of some Black Friday and Cyber Monday sales last week. And with six fewer days between Cyber Monday and Christmas this year, many retailers were offering [...]
The biggest decision to consider in digital advertising today is how the advertising budget is spent. It is the reason brands hire agencies like ours, after all – to research, coordinate, and execute an advertising strategy that will get them the best return on their investment. Today’s digital [...]
In 2018 Nielsen made a number of enhancements to their local television measurement in an effort to provide more consistent and accurate measurement of local television. It can be overwhelming to keep track of all the changes that they continue to roll out which might leave one wondering, “weren’t [...]
“Hey Siri, what’s traffic like on the way home?” “Alexa, play classic rock music.” “OK Google, what’s today’s weather forecast?” Intelligent voice assistants are becoming a regular part of everyday life in today’s society. We rely on our voice assistants to provide information and to perform [...]