MayoSeitz Media Monitor

New Offerings in Programmatic Audio

As more consumers stream digital music, marketers are looking to reach them by adding digital audio to their campaign’s media mix. Recently, several streaming services have started to offer their inventory programmatically, allowing brands to target users based on age, listening habits, location, [...]

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Targeting and Tracking Using Location Data

“Location data is powering ad targeting, customer insights, user engagement and campaign measurement and has established equal footing with traditional assets like purchase histories, digital interactions and email response rates. Marketers need to keenly focus on leveraging location data or miss [...]

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The NBA Is Soaring Into the Finals

The NBA 2017-2018 regular season was filled with records. Some of the league records include: the most three-pointers made, a tied record for most individuals with 50-point games, and the highest effective field goal percentage (52.1%). Lebron James broke the record for the oldest player to average [...]

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YouTube: Risk vs. Reward

On April 23, 2005, the very first video was uploaded to YouTube. Me at the zoo featured YouTube co-founder, Jawed Karim, casually standing in front of elephants with really, really, really, long trunks at the San Diego Zoo. What was originally conceived to be a dating [1] website has pivoted into a [...]

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GDPR: The Effects on Advertisers

The final implementation of these regulations occurs on May 25th, so now is a good time to fully understand the implications on advertisers, media agencies, and digital vendors alike.

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4A's Accelerate Conference

In three jam-packed days of speakers, round tables and networking events, the key themes of the conference were driven home. The rate of change has been accelerating for several years in the advertising and agency landscape, but this year there were three areas of particular focus. They were [...]

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What Facebook’s Privacy Changes Mean for Advertisers

In the wake of the Cambridge Analytica data misuse, Facebook has been scrutinized and its CEO, Mark Zuckerberg recently spent hours testifying before Congress as questions about the future of Facebook and online privacy regulation in America have swirled. However, even with such public outcry, only [...]

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Nielsen Local Television Enhancements

Nielsen, the leader in providing audience measurement for radio and television, is in the process of implementing some pretty big changes in the way they gather and report local television ratings. These changes are happening across all markets, large and small, and should significantly improve the [...]

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The Audio Landscape in 2018

Last week, Edison Research and Triton Digital released their annual report called “The Infinite Dial” which measures year-over-year trends in media usage habits, particularly in the audio space. The report gives an interesting and informative view on the current audio landscape and how consumers [...]

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Olympics Viewership: The Real Story

By now, you have seen the headlines in industry as they relate to the 2018 Winter Olympics – “Ratings Down,” “All Time Low,” “Least-Watched Winter Olympics in History.” These are all accurate. But are we missing the bigger picture?

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