MayoSeitz Media Monitor

TikTok Usage Surges

With the absence of sports and live programming in the past few months, many Americans have been turning to other forms of entertainment. While TikTok (formerly Music.ly) is not new to the social media landscape, it has seen a surge in users in the United States. More than 12 million unique users [...]

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Brands That Have Given Us Life in Quarantine

With the world still going through unprecedented times, it’s not hard to fall into a funk while being stuck at home.  Luckily, one thing we’ve all found is that social distancing doesn’t have to mean being socially distant. In the past couple of months, we have learned that physical interaction and [...]

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A “Live and Learn” Experience, or Permanent Uneasiness? Dissecting Consumer Attitudes During a Global Pandemic

As we continue to stay at home, there is no doubt an increase in consumer uncertainty and anxiety, whether it be about health, family, or even something as previously routine as shopping at the grocery store. We are truly living through a once-in-a-lifetime ordeal, and all of us are affected – but [...]

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Streaming Habits on the Rise

As each week of quarantine comes to a close, we look back on what we have accomplished thus far. Maybe you finally cleaned out that spare bedroom, or the junk drawer in the kitchen. Perhaps you tackled that DIY project that has been on your to-do list for months. Whatever it was, you did it, but [...]

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How Brands Can Build Trust with Consumers During a Crisis

The global impact of Coronavirus has created a tricky and delicate relationship between brands and their consumers. Brands are constantly wondering how to speak to their audience during such an unprecedented time. What should the message be? How should it be relayed? Am I saying the right thing? Is [...]

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It's a Good Time to Have Friends

As we wrap up week #5 of working remotely, I’m reminded that we all need our “work family” to ride this out. Let’s hope that recent signs of optimism make that a near-term reality.

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Embracing Your Data During the COVID-19 Crisis: Part II

This post is part two of a two-part series about how advertisers can leverage data during the COVID-19 pandemic. This week, we look at metrics advertisers should take the time to monitor and analyze to best position themselves for success following the pandemic. Look back to last week to see how to [...]

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Embracing Your Data During the COVID-19 Crisis

This post is part one of a two-part series about how advertisers can leverage data during the COVID-19 pandemic. This week, we look at metrics advertisers should monitor in the midst of COVID-19 outbreak and how to use them to stay front-of-mind. Check back next week to hear how to use these same [...]

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How Brands are Adapting to COVID-19

While most cities and towns across the U.S. are encouraged to stay home, brands across all industries are having to transform not only their messaging, but for some, what their business has to offer. Some brand categories are being hit harder than others, such as entertainment, travel, dining, [...]

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Hungry For News During the Coronavirus Pandemic

Due to the uncertainty surrounding the COVID-19 virus and the fact that more Americans are working from home, the desire for news content has increased exponentially these last two weeks. Whether it’s the national news broadcasts at 6:30pm on the three major broadcast stations, the 24-hour cable [...]

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