MayoSeitz Media Monitor

Advertising in a COVID World: 2020 vs. 2021

The spring and summer of 2020 consisted of radical shifts in how media was consumed, and changes are still occurring one year later. However, as businesses and agencies are planning for the late spring and early summer of 2021, it is important to recognize what changes from 2020 are holding steady [...]

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Did you join Clubhouse yet?

Over the past year, we were hit with a really big curveball. Our daily lives were completely turned upside down by a virus that forced us to quarantine in our homes and prevent us from seeing our family and friends. Things we often take for granted, like meeting a close friend for dinner or [...]

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Adopting New Behaviors during the Pandemic

March 11th marked the one-year anniversary of the COVID-19 pandemic that set in motion much chaos and adversities that would alter life as we know it. Who would have known that the term “quarantine” would be used daily. That school education and the workforce would be in a remote capacity, [...]

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Third-Party Cookie Deprecation: What Advertisers Should Know

Over the past few years, since Europe passed the GDPR in 2018, the industry has been on the precipice of major shifts in the digital landscape as similar privacy laws start to restrict the use of cookie targeting.

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What did YOU Watch in 2020?

If you were like most Americans, your viewing habits shifted greatly in 2020. Without the daily commute, many consumers found themselves with more free time at home. According to the November 2020 Nielsen Total Audience Report, in 2Q, daily time spent with video was up from the prior year by 34 [...]

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How Apple's iOS 14 Update May Affect Your Facebook Ads

As an agency or advertiser, it is important to prepare for iOS 14 and how this may affect your ads. In June 2020, Apple announced changes with iOS 14 that affect how advertisers receive and process some conversion events from business tools including the Facebook Pixel and Conversions API. Apple’s [...]

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A Super Bowl Like No Other

Nothing is normal in 2021 to date. The Super Bowl is not immune to the lack of normalcy. In the COVID era, it will not be a sellout, obviously purposely to allow distancing. And Super Bowl watching will change as well as (hopefully) mega parties will take a pause for this year’s game. But the game [...]

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Predictions and Resolutions for 2021

It’s a new year and hopefully one that brings more promise than the last. 2020 was unprecedented in many ways, not just for marketers but for all industries. We created new trends, widely adopted behaviors accelerated by pandemic-induced restrictions, and are perhaps more socially and culturally [...]

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A Campaign with Good Bones is Nothing without Good Content

An ad campaign works to convey a message to a desired audience through different touchpoints. Whether that be through traditional, fragmented or new media types, brands and partners are developing and implementing strategic media plans with the goal of reaching a desired audience and achieving [...]

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Introducing Instagram Reels

Back in August, Instagram announced their TikTok competitor, Reels. Reels mimics the short-video format of TikTok (owned by Chinese company, ByteDance) which allows users to duet and record their own content with original or sponsored audio soundtracks. Reels’ debut came as President Donald Trump [...]

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