MayoSeitz Media Monitor

Local Television Measurement Enters the 21st Century

In 2018 Nielsen made a number of enhancements to their local television measurement in an effort to provide more consistent and accurate measurement of local television. It can be overwhelming to keep track of all the changes that they continue to roll out which might leave one wondering, “weren’t [...]

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Hey Siri, Is My Brand Ready for the Future?

“Hey Siri, what’s traffic like on the way home?” “Alexa, play classic rock music.” “OK Google, what’s today’s weather forecast?” Intelligent voice assistants are becoming a regular part of everyday life in today’s society. We rely on our voice assistants to provide information and to perform [...]

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March Madness Money

Watching March Madness, the NCAA annual college basketball tournament, has become a tradition. The term “March Madness” refers not only to the number of upsets and buzzer beaters but also to the large amounts of money behind college sports. In 2010 the NCAA signed a 14-year, $10.8 billion contract [...]

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Social Media Marketing: What’s Trending in 2019

In the age of digital technology, it’s no surprise that social media platforms have evolved from sites of casual interaction between friends to serious opportunities for advertising and business growth. According to a study by Pew Research, 88% of 18-29 year-olds use some type of social media in [...]

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Disney+ Making Its Way to Digital Streaming

Disney is finally making its mark on the digital streaming market in 2019. Existing streaming services such as Netflix, Hulu, and Amazon Prime Video, have undoubtedly been proven to be extremely successful in the digital entertainment industry today. At a time when streaming services are in high [...]

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Grammy Ratings Stay Shallow

Since 1959, the Grammys have recognized the achievements of artists excelling in the music industry. Traditionally, there has been a lot of hype around the Grammys, with people making predictions, eager to see who wins and what performance will steal the show. While the expectations are set high [...]

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Podcast Advertising Is Just Getting Started

The advertising landscape is constantly evolving. Countless brands are competing for the attention of consumers across a variety of different platforms, and standing out among the clutter has become more essential than ever. Doing so can be a challenge; however, finding new opportunities to engage [...]

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The 2019 Music Streaming Landscape

With the world of digital music streaming evolving so often, advertisers may be concerned about too many users latching onto ad-free platforms. We are happy to report though, that in 2019 there are still many new ways that brands can still take part in the medium. In addition, digital music [...]

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The Super Bowl of Advertising

The big game is now around the corner. Super Bowl LIII (53) will air on CBS (and stream on CBSsports.com) from the snazzy Mercedes-Benz Stadium in Atlanta on Sunday Feb 3. Game time will be 6:30pm. Hopefully the game matches the intensity of the unbelievable overtime Conference championship games. [...]

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Sports Continue to Win

At this time last year, the decline in NFL ratings was being widely discussed and the blame was being pointed in many different directions. Concerns about concussions and their long term impact on athletes, anthem protests, injuries to major quarterbacks and issues with referees calling too many [...]

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