The only constant in our
business is change.
what we do
Simply said, we are a media agency focused solely on developing the optimal strategic media solutions for our clients to reach their intended audiences in order to drive their sales. Sounds pretty basic and simple? It isn’t.
First of all the basics are not so basic. Our process is driven from a strategic perspective with six key steps as follows:
Strategy & Research
At MayoSeitz Media, we recognize that understanding clients’ marketing objectives is paramount to creating successful media campaigns. We offer insights and experience that reach far beyond your typical media buying agency. Each brand or service is unique. We work with our clients to uncover every aspect of the core target consumer. Research of all kinds, competitive analysis, and full spectrum of analysis is critical to our approach. However, what makes MayoSeitz Media unique is our ability to synthesize data and take the next step, which is to say…THEREFORE. Research is critical as the first step, but the action is paramount.
In today’s dynamic and fast-changing media world, media planning has never been more critical. Our planning approach analyzes every form of quantitative and qualitative data available to assess the optimal media mix for each campaign. However, our distinct advantage lies in our ability to analyze data and develop unique and creative strategies and tactics in our media plan development.
MayoSeitz Media’s media buying approach has never changed….Our credo is to “Execute with Excellence”
That means never taking the easy way out. Our team works tirelessly leveraging industry experience, relationships, and unique strategies to deliver value and results that are second to none and to deliver the lowest rates in the industry. But our process doesn’t end there.
Execution doesn’t end with buying. In fact it just begins there. Stewardship means to us treating every dollar we spend as our own. We account for every dollar, making 100% sure that plans are executed as planned in every instance.
We track every unit in every medium throughout our campaigns to maintain negotiated integrity. Ongoing updates with vendors protect each campaign against delivery shortfall. Careful monitoring assures audience delivery guarantees are met and/or exceeded and buying objectives are achieved.
This means analyzing the results of our efforts, not merely the media results. A fully delivered media plan, achieving 100+% of the media objectives is only the start of the analysis. What we need to know is how the plan delivered the BUSINESS objectives of the campaign. We work with our clients to employ every measurement tool to determine campaign effectiveness.
“There is no finish line” is how we operate. Issues change, budgets change, competitors changes, new opportunities, new media, etc. The only constant in our business is change therefore our process is never ending as we seek every point of leverage to help our clients.